What Advice Could You Give A New Freelance Trainer on Pricing?

Here’s another question I had from my recent Webcast on How To Get A Steady Stream Of Clients and it’s one that seems to often come up.

What advice could you give me re pricing strategies?

If you have just started out it’s very important to decide on a basic daily rate and a basic daily rate for associate work and make sure that you stick to that. It’s very difficult to change later on.

Be confident and charge what you are worth. One of the biggest problems amongst new freelance trainers is undervaluing themselves and their services. In the eyes of a potential client cheaper is not always best!

In terms of what you charge there is an exercise in my Fast Track to Freelance Training Programme, it’s also in the E Book How To Launch A Training Business in 30 Days. Going through the exercise will give you a realistic picture of what you must charge to have a sustainable business.

There are also many factors affecting pricing, for example industry sector, whether there is potential for future work and you can therefore offer a package price, or whether you are offering a specialist service which people would pay more for for example.