Trainer Talk Live

Business Building and Networking Forum for Freelance Trainers

2011 Live Events

Check out the next year of our rich content packed events

Trainer Talk Live will help you:

  • Get more clients, grow your business and make it more profitable

  • Get answers and solutions to the biggest challenges facing you and your business

  • Learn, share and connect with other freelance trainers

Trainer Talk Live are 1 Day Events - affordable, practical and fun!

Just wanted to say a huge thanks for a great day. The quality of the people who came along and the discussions were first class. What a great investment of time and money in moving my business forward.

Duncan Brodie
Goals and Achievements Ltd




Events Coming Up !

March / April

How to get free web traffic using blogging, SEO and Social Media like Facebook, Twitter and LinkedIn

More info...

 

May / June

Sales Copy Without the Snake Oil

 

More info....

 

September / October

Soft Selling for trainers:
How to win more training business without being pushy

More info....



Trainer Talk Live - Agenda

Time Session   Details
10:00 Coffee and Networking   Your chance to network with other freelance trainers, catch up or make new contacts
10:30 Welcome from Sharon Gaskin   Founder of The Trainers Training Company and Trainer Talk Live
10:35

Guest Speaker

 

Topics and details below

12:00 Lunch and Networking    
13:30 Trainer Talk Clinic   Facilitated session.
Your chance to get answers and solutions to your biggest business challenges. Come with a specific issue you want to see cracked and we will try and solve it for you - as a group.
15:00 Notice Board  

Are you looking to get in front of a particular client and need an introduction? Do you want to get some associate work? Perhaps you have an event you want to promote?

This is your opportunity to ask the group and to use our collected Trainer Talk contacts for direct help

16:00 Close    

 



March and April 2011

How to get free web traffic using blogging, SEO and Social Media like Facebook, Twitter and LinkedIn

Are you getting enough traffic to your website?

Do you get leads, prospects and sales through the internet?

Are you using Social Media to get more business? If not, why not?

Many solo training professionals are struggling to market their business online effectively. In fact I would go so far as to suggest that many still don’t believe that the internet, and in particular social media, will work for them.

This workshop is all about using the power of blogging and social media to improve the search engine optimisation (SEO) of your web presence to ensure that you get more traffic, more leads and more sales into your business.

Jo Dodds from www.jododdssocialmedia.com will be sharing with us:

  • What is inbound marketing vs outbound marketing and why is it important?
  • Why your website isn’t working as hard for your business as you are
  • Why blogging is absolutely essential to your online marketing strategy
  • Which social media platforms you should be using and why
  • How to effectively market your business online and still get your ‘day job’ done!

 After many years in the ‘corporate world’ in Retail HR, Jo Dodds started her own small business in August 2005 publishing a local community magazine in her home town. She expanded the business over the following three years to include, at one stage, eight local magazines. She did this mainly through business networking: connecting with local business people, getting to know them and helping them to achieve their business goals (and not necessarily through advertising in her magazines!).

Jo still publishes the Hythe Handbook with a distribution of 9,000 on a bi-monthly basis but her main focus now is on helping business owners to grow their businesses through online marketing, specialising in blogging, SEO and online networking through Social Media like Twitter, Facebook and LinkedIn. You can follow her on http://twitter.com/jododds or ‘like’ her business page on Facebook http://facebook.com/jododdspage or connect with her at http://linkedin.com/in/jododds If you have no idea what that means then you need to hear her speak on Social Media!

Early Bird Discount Applies book now for only £99 instead of £120

  London - 4 March
Bonhill House, 1-3 Bonhill StLondon EC2 4BX www.etcvenues.co.uk/venues/bonhill-house

 

Birmingham - 1 April


Maple House 150 Corporation Street Birmingham B4 6TB
www.etcvenues.co.uk/venues/maple-house

 

Excellent session. I came back with tons of ideas on how to market my sales training business more effectively….and,even better, they are things I can do straightaway.

Also, I really enjoyed bouncing off ideas with Sharon, Simon Jordan and everyone else in the group. Great value for money and highly recommended.

Gary Gorman
www.garygorman.co.uk


 

May and June 2011

Sales Copy Without the Snake Oil

If you’ve ever wanted to write promotional copy, but cringed when you’ve read over-hyped sales letters, then this session is for you. 

In this workshop you’ll learn that you can write compelling copy without sounding like you’ve just consumed an unimaginable amount of E-numbers.  Based on her own experience, Amy will show you how subtle copywriting techniques can help you whether you’re writing web content to promote your services, creating print materials, or simply trying to get potential clients to respond to your proposals. You’ll see the preparation stages that are vital before you even put pen to paper and then learn how to craft your own copy so that it is attention grabbing, persuasive, and most of all, sounds like YOU. 

Amy Harrison runs Harrisonamy Copywriting based in Brighton, East Sussex. Her passion is helping entrepreneurs and business owners use words to build customer relationships and increase sales. Amy originally trained as a screenwriter where she learned the specific techniques of capturing people’s attention and keeping readers hooked. Before starting her own business, she spent 4 years working for online entrepreneurs using these skills to improve sales copy, web copy and investor presentations. With Harrisonamy Copywriting, Amy has worked with entrepreneurs from the UK, US and Canada to produce sales copy, web copy, and eBooks. If you’d like to find out how words can boost your business, check out the free copywriting tips and training at www.harrisonamy.com.

Early Bird Discount Applies book now for only £99 instead of £120

  London - 20 May
Bonhill House, 1-3 Bonhill StLondon EC2 4BX www.etcvenues.co.uk/venues/bonhill-house

 

Birmingham - 10 June


Maple House 150 Corporation Street Birmingham B4 6TB
www.etcvenues.co.uk/venues/maple-house

 

September and October 2011

Soft Selling for trainers:

How to win more training business without being pushy

When you decided to become a freelance trainer you probably did not do it because you love selling. Yet, sales are the lifeblood of any business, and training is no exception!

So how do you tackle the sales aspect of training even if you hate the idea of selling?

In this highly interactive session the UKs leading authority on Soft Selling, Richard White, (aka The Accidental Salesman®) will take you through some practical approaches to sales which will make the whole process bearable and even enjoyable!

Specifically you will learn:

  • The 3 essential areas to get right
  • The secret to winning more sales without being pushy
  • The ultimate soft selling skill and how you have already mastered the basics
  • How to make your services sound more appealing
  • 5 ways to keep selling to a minimum

About Richard White

Richard is the UK’s leading author and speaker on soft selling for non-sales people.  After falling into sales by accident when he took on the role of a business unit manager, he was torn between his craving for success and his loathing of anything to do with selling. He decided to seek out people who were succeeding in sales without being pushy. Over a 3 year period he went from hating sales to loving it and outselling most of his colleagues.  Richard now specialises in helping technically minded business owners and consultants quickly find new clients and win more business from existing clients.

Richard is a certified NLP Master Practitioner and NLP Coach and holds an MBA from Cranfield School of Management. He lives with his wife in a picturesque village in Surrey where he enjoys walking and frequenting the village pub!

Early Bird Discount Applies book now for only £99 instead of £120

  London - 16 September
Bonhill House, 1-3 Bonhill StLondon EC2 4BX www.etcvenues.co.uk/venues/bonhill-house

 

Birmingham - 14 October


Maple House 150 Corporation Street Birmingham B4 6TB
www.etcvenues.co.uk/venues/maple-house


"I loved the Clinic Session in the afternoon. It was good to get to know a smaller group better and we had some very diverse and interesting topics to talk about from getting more out of your website to clinching a deal fast to adding value to your product as opposed to discounting it to get sales. Some great collaboration came out of that."

Sheena Whyatt
Lightning Training Ltd

www.lightningtraining.com

"Thankyou for a very supportive experience, a very professional and enjoyable event that I was really pleased to be part of. Meeting peers and sharing ideas, particularly the Clinic was of great value and very useful. Loved Simon Jordan’s session – a very personable guy with lots of energy and knowledge"

Claire Tranter
Wave Learning

www.wavelearning.co.uk


I can't wait to see you there,

Sharon Gaskin
Founder of The Trainers Training Company

About Sharon Gaskin and The Trainers Training Company

The Trainers Training Company was created to help freelance trainers start up, grow and develop successful and profitable training businesses. All our resources and programmes are designed for trainers by trainers because we understand the issues and challenges that are involved - we have been there ourselves!


Sharon Gaskin is the founder of The Trainers Training Company. After a 12 year corporate training career she set up her own consultancy at the start of 2002 and has worked with corporate clients both in the public and private sector. The Trainers Training Company was established in 2009 as a direct response to the needs and requests that came from other freelance trainers who were struggling to get their businesses off the ground or wanted to make their existing businesses much more profitable. Sharon is passionate about helping freelance trainers to succeed and enjoy the adventure of being a business owner!