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Trainer Talk LiveBusiness Building and Networking Forum for Freelance Trainers2011 Live Events |
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Check out the next year of our rich content packed events Trainer Talk Live will help you:
Trainer Talk Live are 1 Day Events - affordable, practical and fun!
Are you getting enough traffic to your website? Do you get leads, prospects and sales through the internet? Are you using Social Media to get more business? If not, why not? Many solo training professionals are struggling to market their business online effectively. In fact I would go so far as to suggest that many still don’t believe that the internet, and in particular social media, will work for them. This workshop is all about using the power of blogging and social media to improve the search engine optimisation (SEO) of your web presence to ensure that you get more traffic, more leads and more sales into your business. Jo Dodds from www.jododdssocialmedia.com will be sharing with us:
After many years in the ‘corporate world’ in Retail HR, Jo Dodds started her own small business in August 2005 publishing a local community magazine in her home town. She expanded the business over the following three years to include, at one stage, eight local magazines. She did this mainly through business networking: connecting with local business people, getting to know them and helping them to achieve their business goals (and not necessarily through advertising in her magazines!). Jo still publishes the Hythe Handbook with a distribution of 9,000 on a bi-monthly basis but her main focus now is on helping business owners to grow their businesses through online marketing, specialising in blogging, SEO and online networking through Social Media like Twitter, Facebook and LinkedIn. You can follow her on http://twitter.com/jododds or ‘like’ her business page on Facebook http://facebook.com/jododdspage or connect with her at http://linkedin.com/in/jododds If you have no idea what that means then you need to hear her speak on Social Media!
If you’ve ever wanted to write promotional copy, but cringed when you’ve read over-hyped sales letters, then this session is for you. In this workshop you’ll learn that you can write compelling copy without sounding like you’ve just consumed an unimaginable amount of E-numbers. Based on her own experience, Amy will show you how subtle copywriting techniques can help you whether you’re writing web content to promote your services, creating print materials, or simply trying to get potential clients to respond to your proposals. You’ll see the preparation stages that are vital before you even put pen to paper and then learn how to craft your own copy so that it is attention grabbing, persuasive, and most of all, sounds like YOU. Amy Harrison runs Harrisonamy Copywriting based in Brighton, East Sussex. Her passion is helping entrepreneurs and business owners use words to build customer relationships and increase sales. Amy originally trained as a screenwriter where she learned the specific techniques of capturing people’s attention and keeping readers hooked. Before starting her own business, she spent 4 years working for online entrepreneurs using these skills to improve sales copy, web copy and investor presentations. With Harrisonamy Copywriting, Amy has worked with entrepreneurs from the UK, US and Canada to produce sales copy, web copy, and eBooks. If you’d like to find out how words can boost your business, check out the free copywriting tips and training at www.harrisonamy.com.
When you decided to become a freelance trainer you probably did not do it because you love selling. Yet, sales are the lifeblood of any business, and training is no exception! So how do you tackle the sales aspect of training even if you hate the idea of selling? In this highly interactive session the UKs leading authority on Soft Selling, Richard White, (aka The Accidental Salesman®) will take you through some practical approaches to sales which will make the whole process bearable and even enjoyable! Specifically you will learn:
About Richard White Richard is the UK’s leading author and speaker on soft selling for non-sales people. After falling into sales by accident when he took on the role of a business unit manager, he was torn between his craving for success and his loathing of anything to do with selling. He decided to seek out people who were succeeding in sales without being pushy. Over a 3 year period he went from hating sales to loving it and outselling most of his colleagues. Richard now specialises in helping technically minded business owners and consultants quickly find new clients and win more business from existing clients. Richard is a certified NLP Master Practitioner and NLP Coach and holds an MBA from Cranfield School of Management. He lives with his wife in a picturesque village in Surrey where he enjoys walking and frequenting the village pub!
Sharon Gaskin
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