We had a great day at Trainer Talk Live in London on 4 March. Jo Dodds gave a brilliant session on Social Media – she was in fact just going to speak for 2 hours but by popular demand ended up running her workshop for the whole day! There was just so much that people wanted to know about. Lots of learning, sharing, collaboration
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Just got back from Trainer Talk Live in London where we had a fantastic session from Jo Dodds on Social Media. One of the hottest topics for discussion amongst a great group of freelance trainers was: ‘How can I use social media to to promote my training business without it taking over my life?’ I came back and made a short video for you.
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If you are a freelance trainer looking to get more associate work from training companies one of the first things you should do is to send your CV through, either speculatively or in response to a specific ad or posting. Most training companies get hundreds of CV’s through from freelance trainers so it’s vitally important that you have a CV that stands out from
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One of the questions that was asked last night  on my Fast Track To Successful Freelance Training Programme was ‘Would you recommend trying to actively market yourself as a freelance trainer whilst you are still in employment?’ Or put another way: ‘How can I create a bit of a comfort blanket for myself that’s going to make the leap seem just that little bit
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Just recently I did a very brief survey of buyers of training to find out how they sourced their training providers and how they like to be approached. Here are 3 key points that came out: 1. Cold Calling is A Waste Of Time It was generally agreed that cold callers are an irritant, a pain and an unwelcome intrusion into the working day.
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A couple of weeks ago I interviewed Gary Morgan and Jeremy Snell on How To Get Corporate Clients for my monthly Webcast. Both Gary and Jeremy have built impressive client lists in less than 2 years and have thriving training businesses. I asked them ‘What is the biggest piece of advice you would give freelance trainers just starting out’? and the answer was  ‘Network,
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This weekend I was honoured to be invited along to Carrie Wilkerson’s Mastermind Group in London. It was a fabulous day, I met up with some of my best business buddies as well as meeting some new people too. I really want to share with you a couple of fantastic tips on how you can get more out of your day – and really
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Having the right attitude and the right outlook towards your training business is critically important. You can get all the answers to what you should be doing to have a great business, you can find out everything there is to know about marketing and so on but if you don’t have the right mindset you won’t put any of into practice. A few years
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Here are 4 good reasons to add public workshops into your range of services: 1. Additional income stream If you get the marketing and promotion of your workshop right so that you get enough people there and if you get your ticket price right you will be able to generate a really good profit from your public workshops. One of the big attractions about
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A lot of freelance trainers say to me, ‘I know I should be getting clients of my own but it’s just so hard.  I don’t feel I can do it. And I just can’t compete against the big training providers’. Sometimes I have to spend a lot of time with clients just trying to convince them not only that they SHOULD get direct clients
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