Todays Tip: Get Yourself Certified! As competition for training contracts get tougher it makes sense to consider doing things that are going to differentiate you from the crowd. This is a perfect time for you to get yourself certified or accredited. 3 Good Reasons to Get Accredited 1. Assurance to any potential client that you are knowledgeable, skilled, competent, professional and credible. 2. Increased
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Today’s Tip – Stay Close to Your Clients A freelance trainer friend once said to me that the best part about her job was the buzz she got from chasing and winning business – it gave her the most incredible feeling when she secured a new client, knowing that all her efforts had been worthwhile. But she also admitted to me that once the
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Today’s Tip: Try Something New In Part 2 of 20 Ways to Re-Energise Your Training Business we showed you how to take an audit of your business to identify which marketing methods are really working for you and suggested that you continue with these methods as they clearly bring you success. Having said that there is also an old saying that if you do
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Today’s Tip: Audit Your Business List on a piece of paper or on a spreadsheet every single piece of work that you have done since you set up your business. List  client name, nature of the work, the number of days and the value.  Once you have done this go back through all the items in turn and ask yourself this simple question: Where
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Over the last few weeks I’ve been talking to my network of trainers trying to get a feel for how people are faring in the current economic climate. Most people are holding up pretty well but are definitely finding it a lot tougher than in previous years with corporates scaling down their training activity and training companies trimming down ther associate contracts. I’ve been
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We have recently set up a new group on Linked In www.linkedin.com. Trainer Talk is for freelance and independent trainers who want to create and develop successful businesses. Participating in this group is a great way of learning new skills to grow your client base, getting solutions to your business issues and building relationshipswith other freelance and independent trainers. Because as we all know
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Being a freelance trainer can be challenging at the best if times if you are in your first year it can seem doubly daunting. We recently asked this question on Linked In – Freelance Trainers: Your Biggest Challenge In your First Year? We got some great responses which we thought we would share with you. 1. Building a network from scratch – what to
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One of the great things about being a freelance trainer is being able to control your own diary enabling you to do the things you want to do when you want to do them. And so yesterday morning I was able to sit in front of the TV and indulge myself by watching the men’s semi final of the Australian Open between Rafael Nadal
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Most training businesses have business plans that are just not doing them any favours.  In fact I would go as far as saying that most freelance trainers have business plans that are only holding them back.  Their business plans are actually bad for them. Now, don’t get me wrong.  I’m not saying that business planning is bad for business. Business planning is essential for
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Whether you are just starting up your training business or have been a freelance trainer for several years, a clear marketing plan is essential to not only show you what you should be doing to attract clients to your training business, but also to keep you on track. A marketing plan is really quite a simple document to produce. There are far too many
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