Date of Issue:   03 Dec 2009   Issue No:   18  
 
In this issue ...
Personal message from Sharon
New Workshop Dates Announced for 2010
Featured Article: Are You Looking For Fresh Ideas In The Training Room?
Sharon Recommends
 

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Personal Message from Sharon

I’ve had a very busy time with the business over the last couple of weeks planning new events for 2010. But there’s more to life than work, and this weekend we finally made the trip down to London to see the Barclay ATP World Tour Finals at the O2. This was a keenly-anticipated event in our tennis-mad household which had the gloss taken off it before we even got there by the early and unexpected departures of Rafa Nadal and Andy Murray. But despite this major setback, it was a great event – seeing the likes of Federer, Del Potro and the eventual winner Davydenko was really special, and we are already planning our trip for next year!

Back to business again. I’ve just announced brand new dates and locations for How To Create a Successful and Profitable Training Business – The Easy Way Workshop. Every time I set a new date for the workshop, I always get asked ‘When’s the next one?’ and ‘Are you running any down near London?’ Customer feedback is important to me, and so I have set a schedule of dates with workshops running in Birmingham and Bishop’s Stortford, Herts with very easy access to London and the M25.

I’m also delighted to tell you that I have brought Gary Gorman on board to run the South East workshops for me. Gary is an experienced freelance sales trainer, a great friend and truly nice guy so I feel very privileged to be able to use his services.

 

 
Masterclasses and Live Events

How To Create A Successful and Profitable Training Business – The Easy Way

A Unique Workshop Created for Trainers To Show You The Steps You Need To Take To Go Freelance And Create A Successful And Profitable Training Business

Here’s just some of the things I’ll be covering in this 1-Day Workshop:

  • The Biggest Mistakes New Freelance Trainers Make an How You Can Avoid Them

  • How to Overcome the Fear of Marketing and Selling

  • How to Choose Which Marketing Methods Will Work For You

  • How to Build Relationships to Get Direct Clients and Corporate Business

  • Getting Clients to Come to You - Even in this market!

  • How to Get Associate Work That Is Worth Doing

  • Working Out What To Charge - How To Stay Competitive Without Going Broke

  • How to Create Your Own Unpaid Sales Force


The workshop includes a copy of the E-Book – How To Launch Your Training Business in 30 Days and a Follow-Up Coaching Session with me after the event.

Click here to get more information and grab your seat for 2010!


 
Featured Article

Are You Looking For Fresh Ideas In The Training Room?

I found out about a great resource for freelance trainers last week that has just been developed and launched by Joan Henshaw, a fellow Twitter Trainer!

Joan began her management training career when she worked as a middle manager in the Public Sector. In 1993 she was recruited into a management training consultancy, and in 1995 she became a freelance trainer. She started to specialise in training managers in how to motivate their staff to high performance around 10 years ago, and she has just launched the 10 Minute Management Toolkit.

I asked Joan to explain a bit more about this resource and how freelance trainers can use it.

What is the 10 Minute Management Toolkit?

The 10 Minute Management Toolkit is a series of management training video workshops designed to provide a flexible, cost-effective, and time-effective way to help managers, team leaders, supervisors and business owners learn how to motivate their staff to high performance. Currently in DVD format, each of the training workshops are broken down into easily-digestible, bite-sized sessions, around 10 minutes long which are accompanied by a downloadable workbook.

Why did you develop it?

The idea came from listening to my clients. They were asking for short, focused training inputs that their managers could access easily and quickly (and preferably whilst still at their desk!). Also training budget cuts were leading to the cancellation of management training courses, and I wanted to help ensure that managers were not left without the training they needed.

How could freelance trainers use the toolkit?

Firstly as a co-trainer (but one who you will be able to shut up when you need to!). So, for a change of pace, a change of face, a different style etc. Using the DVDs would also give you another way of switching from delivery to facilitation mode, and here’s where I see potentially one of the biggest benefits of using them. In my experience, delegates often learn well (and are engaged by) being able to challenge and critique the management models being presented to them. But often they are reluctant to do this for fear of offending the trainer presenting the models. If I were using the DVDs I would be specifically inviting delegates to ‘pull apart’ the models as a way of exploring their practical application and fit to their business.

On the basis it’s hard to offend a presenter on a DVD my guess is this would work very well!

Secondly they could be used as an expertise resource. Here’s an example. You are delivering some training on project management (your area of expertise).
Maybe there needs to be a short session on what to do when a team member under-performs. If this is not one of your areas of expertise you could use ‘How to motivate your staff to improve their performance with positive criticism’ to cover that session In short, the DVDs could be used to complement or augment your current offering to your clients.

How do we find out more?

You can contact me - Joan Henshaw on
020 887 88993

Feel free to browse the site and see what the resources can do for you

The 10 Minute Management Toolkit http://www.10mmt.com

 
Sharon Recommends

Trainer Think Tank

A great networking and learning event for freelance trainers in the Bristol/South West area. The next event is on FRIDAY 11 DEC 2009 so check it out here and reserve your place:

http://trainersthinktank111209.eventbrite.com

NEW FREE DOWNLOADS

Have you looked at my new website yet? There is a brand new Resources section with free reports and downloads for you.

Check it out here:

http://www.thetrainerstrainingcompany.co.uk/resources.php

See you next time!

The Trainers Training Company
Helping Trainers Create Successful Businesses
0777 33 70 193
www.thetrainerstrainingcompany.co.uk

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Sharon Gaskin publishes her fortnightly newsletter for freelance trainers to help them create and grow successful businesses -  http://www.thetrainerstrainingcompany.co.uk

 
 

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