Business Coaching for Freelance Trainers

Who want to know how to create a Successful Training Business

• Are you new to freelance training and don’t know where to start?

• Are you feeling overwhelmed by the prospect of finding corporate clients?

• Do you want help with breaking out of the trap of doing low value associate work and finding high value clients of your own?

• Do you feel pressurised to use social media to market your training business but don’t really understand it?

• Do you want to be shown step by step how you can create a successful and profitable training business

Let’s face it – leaving the security of corporate life and starting out as a freelance trainer can be a frightening prospect.

Time and time again I come across immensely capable, professional and highly qualified trainers with years and years of experience who feel so overwhelmed by the thought of going it alone that they never get started. And I meet other trainers too who have got started but have then found it a lot tougher than they thought as they don’t really have a clear plan of action – they’re not really sure what to do and are just thrashing around in the dark trying to find ways of getting business.

I know what that feels like!

Hi, my name is Sharon Gaskin and I’m the founder of The Trainers Training Company. After a 13 year successful corporate training career I took the plunge and went freelance in 2002.

In my early days as a freelance trainer, I had all those feelings of panic too. I hated the whole idea of marketing and selling, the constant pressure of trying to get work and the uncertainty of knowing if I would get any money from 1 month to the next. I got disillusioned with going to networking events that didn't get me anywhere. I used to despair about how I would ever get corporate clients and breakaway from low value associate work.

Quite frankly - I was a good trainer but I didn't know anything about running a training business.

It was only when I started to figure this out that life got a whole lot easier. Slowly but surely I learnt how to do the right things the right way and built up a successful training business with clients such as Zurich, Europ Assistance and Lloyds.

I know from personal experience that life as an independent trainer can be lonely. Whether you are just starting out or more established in your business it’s very easy to be thrown off track, have your confidence knocked and to feel like giving up. It can feel like most business advice out there is not really tailored to freelance trainers like you and not really helpful to the business you want to create. When I was starting out as a freelance trainer I often wished I could talk to someone who not only understood what I was going through but who could show me better and quicker ways of getting my business to where I wanted it to be.

My 1 to 1 Coaching Programmes Can Help You To Build a Successful and Profitable Training Business by:

• Getting you focused on where you want your business to be

• Helping you to identify what you are going to be offering and to who

• Identifying low and no cost marketing strategies, putting together a marketing plan and making it happen!

• Giving you the confidence and self belief to become a successful freelance trainer
  

I can help you work out what it is you want to achieve in your business and put together a simple, yet highly effective Action Plan that you feel happy following.

If you prefer to work on a specific project such as how to get associate work or get clients in a particular sector then I can do this too.

You will also benefit from my specific experience and knowledge in:

• How to win corporate business

• How to get associate work that is worth doing

• Developing and building relationships with potential clients and other freelance trainers

• Effective networking – ensuring your networking is productive not destructive!

• What to say and do in meetings with potential clients

• How to present winning training proposals

• How to make sure you price yourself at the level that you deserve to be paid

• What blogging and article submissions can do to create a strong online presence

• How to use social media tools such as Facebook, Twitter and LinkedIn

• How to develop training programmes and market them effectively
  

1 to 1 Coaching: By Trainers for Trainers

Here’s what my clients have said they get out of working with me:

• The Industry experience you have has helped me know that you are talking from knowledge of the sector
• Your network of people helps to understand the training industry
• Your network for introductions and connections
• Your use of social media is encouraging and also shows you practice what you preach, making you accessible and current
• You have been there and done it! You know the pitfalls
• Your structured approach helps with clarity and goal setting
• You challenge yet understand we are all individual
• Your passion is infectious and motivating
• You are down to earth and real.
• You are clear and direct with your advice and suggestions.
• You make me focus on what I need to do next, and clarity
• Motivation – partly because I know I need to feedback to you and partly because you make me believe I can do it.
• Self-belief and confidence
• A workable, but stretching, action plan
• Guidance on how to do those things I’m nervous about – e.g. Contacting people/networking or TweetDeck!
  
  

Sharon is a great coach. She challenges me to do those things I’m unsure about, but gives me the confidence to do them! She’s brought me focus and direction as I set up my own training business, and I’ve really benefitted from her advice and expertise, which she willingly shares. And...she’s fun to work with! Sue Parsons Vamonos Training and Development www.vamonostraining.co.uk

“Sharon is an extremely knowledgeable and connected trainer and coach. It has been great to work with Sharon to help clarity how to utilize my talents and strengths within the current climate. Her depth of understanding from personal experience means that she is able to shine a light into areas that have been forgotten. She is current and has her finger on the pulse which leads her to have great insights into the marketplace which is invaluable. I highly recommend Sharon for any freelance trainer who wants to improve their business.” Dawn - Freelance Trainer

How Does 1 to 1 Coaching Work and What Does It Cost?

You have three options:

Option One: Getting Started Programme £145 a month

Ideal for those of you just starting out as a freelance trainer and unsure on which direction to take or for trainers who are in the process of leaving a corporate career and so need to take things that little bit slower.

This 6 month telephone programme enables you to schedule one hour-long session every month. I will be supporting you by email in between sessions and can provide constructive advice on all aspects of launching or developing your training business.

You will also receive an Action Plan at the end of every session which will be sent to you via email for you to work on.

Option Two: Growth Acceleration Programme £265 a month

Ideal for those of you who want to grow quickly or who have been trading as a freelance trainer for several years and need a new approach.

This 4 month telephone programme will really help move your business forward.

You schedule two hour-long sessions each month, have me at the end of the phone for “emergencies” as well as full email support .

You will also receive an Action Plan at the end of every session which will be sent to you via email for you to work on.

Option Three: Face-to-Face Session £295

If you are able to travel to the West Midlands, I can arrange a face-to-face meeting for up to 2 hours.

These sessions are ideal for you if you prefer face-to-face meetings, prefer a one-off planning session or wish to discuss a particular project in more detail.

Of course, if you feel that none of these options is just right for you I can work out a package to suit your particular needs and circumstances.

Working 1-2-1 with The Trainers Training Company is only for those of you who are serious about making their business happen!

It takes a lot of hard work and commitment from both of us. If this is the sort of help and support you are looking for, then you need to take action NOW

What do you need to do?

Your first step is book a consultation. It is totally free and there is absolutely no obligation if you decide that this is not the right course of action for you, at this time.

I will schedule 30 minutes on the telephone. This is your chance to find out more about me and whether I am the right person to be helping you at this stage. It also gives me the opportunity to discover whether you are the right person to embark on this personalised coaching programme.

What are you waiting for?

Call us now on 0777-3370193 or email us:
success@thetrainerstrainingcompany.co.uk

We can schedule a consultation that will suit both our diaries and take it from there.

And remember – this consultation is totally free. I even pay for the phone call (as long as I can call you on a landline). I promise you that you can say No when we have finished talking and I may even be able to offer some different solutions, depending on what you really feel you need.

Thank you for your interest in my coaching programmes and I look forward to hearing from you.

Wishing you all the success you need to make your training business happen,

Sharon Gaskin

0777-3370193
success@thetrainerstrainingcompany.co.uk

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