Don’t try and be all things to all people. Specialise in one area and put all your efforts into building your expert status. It will pay dividends as it will:
- Steamline and sharpen up your marketing activity – you will be clear
about who your target market is and where to find them
- Enable [...]

Freelance training can be a lonely business and it’s all too easy to feel like giving up and heading back to the relative security of corporate life when you’ve had a bad day.
Like any self-employed person and business owner you are going to need determination by the bucket load if you are going to [...]

When you are just starting out as a freelancer or when times are tough there is a big temptation to take any piece of work that comes along regardless of its value. But there are many good reasons why you should only charge what you are worth:
- Low day rates will not pay the [...]

One of the best ways to get in front of clients and ultimately get work is to build good solid relationships with people. People buy from people who they know, like and trust. So, any freelance trainer trying to sell their services is going to have to be prepared to put a lot of [...]

A-Z of Freelance Training: A Is For Action

I’m amazed at the number of freelance trainers I know who are NOT actively using Twitter.
As I’m a great believer in the value of Twitter I’m really trying to encourage other trainers to get on board and to start using Twitter as part of their marketing mix. But there does still seem to be [...]