Today’s Tip: Unearth Your Hidden Niche
If you have not embraced the concept of niche marketing maybe now is the time to do so.
5 Good Reasons to Specialise
1. It streamlines and sharpens up your marketing activity – you know exactly who your target market is and where to find them
2. It’s much easier to become [...]

Todays Tip: Get Yourself Certified!
As competition for training contracts get tougher it makes sense to consider doing things that are going to differentiate you from the crowd. This is a perfect time for you to get yourself certified or accredited.
3 Good Reasons to Get Accredited
1. Assurance to any potential client that you are knowledgeable, [...]

Today’s Tip – Stay Close to Your Clients
A freelance trainer friend once said to me that the best part about her job was the buzz she got from chasing and winning business – it gave her the most incredible feeling when she secured a new client, knowing that all her efforts had been worthwhile. [...]

Today’s Tip: Try Something New
In Part 2 of 20 Ways to Re-Energise Your Training Business we showed you how to take an audit of your business to identify which marketing methods are really working for you and suggested that you continue with these methods as they clearly bring you success.
Having said that there is [...]

Today’s Tip: Audit Your Business

List on a piece of paper or on a spreadsheet every single piece of work that you have done since you set up your business. List  client name, nature of the work, the number of days and the value.  Once you have done this go back through all the items [...]

Over the last few weeks I’ve been talking to my network of trainers trying to get a feel for how people are faring in the current economic climate. Most people are holding up pretty well but are definitely finding it a lot tougher than in previous years with corporates scaling down their training activity and [...]

We have recently set up a new group on Linked In www.linkedin.com. Trainer Talk is for freelance and independent trainers who want to create and develop successful businesses. Participating in this group is a great way of learning new skills to grow your client base, getting solutions to your business issues and building relationshipswith other [...]

Being a freelance trainer can be challenging at the best if times if you are in your first year it can seem doubly daunting. We recently asked this question on Linked In -
Freelance Trainers: Your Biggest Challenge In your First Year?
We got some great responses which we thought we would share with you.
1. Building a [...]