Most freelance trainers have tight marketing budgets and are always looking for ways to get results with less spend. Did you know that there is one marketing strategy with a high probability of success that won’t cost you anything?
This strategy is actively building links with other freelance trainers.

When you first start out as [...]

In the last 2 weeks I’ve been out and about, firstly speaking at the Learning Professionals Gymn, http://lpgym.wordpress.com, then running my own Trainer Talk Live Event http://trainertalklive.wordpress.com and finally presenting a workshop at Training Zone Live 2010 http://www.trainingzone.co.uk/live
On each occasion the subject of specialisation has come up, either in the session itself or in conversations [...]

Most freelance trainers I know are very confident and outgoing people – when they are in the training room. However, the minute you mention the word ’selling’ they are much less sure of themselves, in fact many trainers I know freely adnmit that they hate this part about being freelance. If only they had to [...]

In the last post I mentioned the importance of nurturing your relationships with your existing clients which is just as important as seeking out new business.
A really good way of making you stand out from the competition and keeping your client coming back to you is to add value.
When I was a [...]

Sometimes I think that in our efforts to continually feed our pipeline and chase new business it can be easy to miss out what is already under our nose. Now don’t get me wrong, I’m not saying that this isn’t important, of course it is, and your business needs this to be successful year after [...]

Linked In is a fantastic resource that you can use to make new connections and build relationships that are going to be useful to you in your business. But did you know that you could also use it to find people you may have lost touch with?
I have tracked down several ex colleagues [...]

It can be very easy (particularly in the early stages of a training business) to get carried away and spend money on a web site, glossy brochures, logos, business cards and advertising.
I’m cringing now at the memory of spending around £1000 on an ‘advertorial’ that didn’t bring in any interest and about the same [...]

You have probably heard the saying ‘It’s a marathon – not a sprint.’ How many times have you heard that one?
But in the case of freelance training it happens to be true.
If you are expecting to get quick and easy work from going to a few networking events and making a few calls [...]

Many freelance trainers tell me that they hate marketing.
It makes them feel stressed and they wish they didn’t have to do it. The thought of making a cold call brings them out in a cold sweat. They work themselves up into such a state by the prospect of going to a networking event and [...]

Don’t try and be all things to all people. Specialise in one area and put all your efforts into building your expert status. It will pay dividends as it will:
- Steamline and sharpen up your marketing activity – you will be clear
about who your target market is and where to find them
- Enable [...]