Most freelance trainers have tight marketing budgets and are always looking for ways to get results with less spend. Did you know that there is one marketing strategy with a high probability of success that won’t cost you anything?
This strategy is actively building links with other freelance trainers.

When you first start out as [...]

Don’t try and be all things to all people. Specialise in one area and put all your efforts into building your expert status. It will pay dividends as it will:
- Steamline and sharpen up your marketing activity – you will be clear
about who your target market is and where to find them
- Enable [...]

When you are just starting out as a freelancer or when times are tough there is a big temptation to take any piece of work that comes along regardless of its value. But there are many good reasons why you should only charge what you are worth:
- Low day rates will not pay the [...]

Many freelance trainers tell me that they worry about the whole business of pricing more than anything else and the main fear seems to be that if they are too expensive they won’t get any work. But you also have to take the view that if you are too cheap you won’t have a viable business.

A couple of weeks ago a good friend of mine was made redundant from a company he had worked for for 19 years. After getting over the initial shock he realised that in fact it was the best thing that could have happened as he had been toying with the idea of going freelance for [...]

How much should a freelance trainer charge themselves out at is a common question we get asked.  It is all too easy to get caught up with this problem early on when starting out in business.
After all, you have nothing to compare with do you?  When you were in corporate life, you got a paid a [...]