Are you feeling overwhelmed and confused by the thought of using Twitter to promote your training business? In this video post Sharon shares some basic tips to help you get started.

I am amazed at the number of freelance trainers I meet who are NOT actively using social networks. As I’m a great believer in the value of Twitter in particular I’m really trying to encourage other trainers to get on board and to start using it as part of their marketing mix.
A lot of freelance [...]

In the last 2 weeks I’ve been out and about, firstly speaking at the Learning Professionals Gymn, http://lpgym.wordpress.com, then running my own Trainer Talk Live Event http://trainertalklive.wordpress.com and finally presenting a workshop at Training Zone Live 2010 http://www.trainingzone.co.uk/live
On each occasion the subject of specialisation has come up, either in the session itself or in conversations [...]

One of the truly wonderful things about the internet is the access we all have now to free information. It’s all around us, freely available and every day our inboxes are full of newsletters, blogs, tips and invitations to sign up for more of the same.
Even more remarkable is how much of this stuff is [...]

Most freelance trainers I know are very confident and outgoing people – when they are in the training room. However, the minute you mention the word ’selling’ they are much less sure of themselves, in fact many trainers I know freely adnmit that they hate this part about being freelance. If only they had to [...]

One of the truly wonderful things about the internet is the access we all have now to free information. It’s all around us, freely available and every day our inboxes are full of newsletters, blogs, tips and invitations to sign up for more of the same.
Even more remarkable is how much of this stuff [...]

What’s the biggest challenge to you in your business right now?
Ive been asking my Newsletter subscribers this question recently and many of you have been sending your answers in to me. Thanks to all of you who have taken the time to do this. It’s been really interesting for me to read all your [...]

In the last post I mentioned the importance of nurturing your relationships with your existing clients which is just as important as seeking out new business.
A really good way of making you stand out from the competition and keeping your client coming back to you is to add value.
When I was a [...]

Sometimes I think that in our efforts to continually feed our pipeline and chase new business it can be easy to miss out what is already under our nose. Now don’t get me wrong, I’m not saying that this isn’t important, of course it is, and your business needs this to be successful year after [...]

And in particular ….. I would recommend you use Twitter. I’m amazed at the number of trainers who come on my workshop who are NOT actively using it because they either don’t understand how it works or believe that it is a waste of time and they will never get business from it.
I have [...]