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Monthly Archives: December 2008

Business Plans are bad for training businesses

Posted on December 9, 2008 by

Most training businesses have business plans that are just not doing them any favours.  In fact I would go as far as saying that most freelance trainers have business plans that are only holding them back.  Their business plans are actually bad for them. Now, don’t get me wrong.  I’m not saying that business planning is bad for business. Business planning is essential for
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Writing a Marketing Plan for a Training Business: The 3 questions you must answer

Posted on December 5, 2008 by Sharon

Whether you are just starting up your training business or have been a freelance trainer for several years, a clear marketing plan is essential to not only show you what you should be doing to attract clients to your training business, but also to keep you on track. A marketing plan is really quite a simple document to produce. There are far too many
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