Most training businesses have business plans that are just not doing them any favours. In fact I would go as far as saying that most freelance trainers have business plans that are only holding them back. Their business plans are actually bad for them. Now, don’t get me wrong. I’m not saying that business planning is bad for business. Business planning is essential for
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Whether you are just starting up your training business or have been a freelance trainer for several years, a clear marketing plan is essential to not only show you what you should be doing to attract clients to your training business, but also to keep you on track. A marketing plan is really quite a simple document to produce. There are far too many
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A couple of weeks ago a good friend of mine was made redundant from a company he had worked for for 19 years. After getting over the initial shock he realised that in fact it was the best thing that could have happened as he had been toying with the idea of going freelance for years but had never taken any serious steps to
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Taking the decision to leave the relative safety of the corporate world and striking out into the world of freelance training can be very very scary. I should know – I was thinking about the idea for quite a few years before I actually did it. It seemed such a big step to take and I always found myself coming up with more reasons
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How do you go about coming up with a business name? To be honest, this part can be one of the most fun when launching a new training business! And one of the best suggestions we can come up with is to invite a few good buddies over with a couple of bottles of wine and brainstorm different themes. OK, so alcohol may not
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When you decide to go freelance and start up a training business, can you really do it all by yourself? You may think that we would advocate that you could, but the short answer is no. We aren’t saying you aren’t capable of creating your own business. Of course you are. As long as you are clear on who is it you are going
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So, you don’t need us to tell you what is happening in the global markets, do you? You just need to pick up a newspaper or switch on the TV to get the latest headlines about what is happening to the economy. But what does all this mean to you – a trainer who may be self-employed, working as an associate or who runs
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A few weeks ago I started work on a contract for a financial services company worth around £12,000. Obviously a nice piece of business to have, even better when you consider that it’s a direct client and I don’t have to hand over any of my fee to another training company! It’s a really challenging and exciting assignment with an opportunity to develop a
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I was having coffee with my friend Clive Lewis this morning at his very smart new training centre in Gloucester and we were discussing how to create a sustainable business. Clive runs a very successful training business, Globis www.globis.co.uk which he set up only 3 years ago – it has developed very rapidly in a short space of time.We both agreed that one of
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Ask any freelance trainer and they will tell you one of the main problems they come up against is feast and famine syndrome. You know, that situation when you are either staring at your blank diary wondering how you are going to pay the mortgage this month whilst keeping half an eye on the job ads or feeling desperately stressed out because you are
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